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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
39
Konsumentenverhalten
39
Werbewirkung
34
Advertising
28
Werbung
28
Internet marketing
17
Online-Marketing
17
Social Web
16
Social web
16
Humor
14
Thailand
12
Corporate Social Responsibility
9
Corporate social responsibility
9
USA
9
United States
9
Singapur
8
Emotion
7
Gender
7
Geschlecht
7
Psychology of advertising
7
Social norm
7
Soziale Norm
7
Werbepsychologie
7
Brand management
6
Gewalt
6
Markenführung
6
Online retailing
6
Online-Handel
6
Violence
6
Brand image
5
Cognition
5
Confidence
5
Experiment
5
Geldpolitik
5
Kognition
5
Malaysia
5
Markenimage
5
South Korea
5
Südkorea
5
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24
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2
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32
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32
Aufsatz in Zeitschrift
32
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English
34
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Yoon, Hye Jin
25
Kim, Jooyoung
10
Kim, Yeuseung
3
Lee, Yoon-Joo
3
Choi, Hojoon
2
Huang, Yan
2
Kim, Hanyoung
2
Kumar, Piyush
2
Kwon, Eun Sook
2
Mayer, James
2
Mayer, James Mark
2
Sun, Shuoya
2
Ahn, Sun Joo
1
Baek, Youngshim
1
Choi, Dongwon
1
Choi, Sung In
1
Choi, Yang Ho
1
Choi, Yung Kyun
1
Edwards, Steven M.
1
Gulas, Charles S.
1
Han, Jeong Yeob
1
Joo, Eunsin
1
Joo, Jinho
1
Kim, Bong-chul
1
Kim, Eunjin
1
Kim, Jaemin
1
Kim, Kyongseok
1
Kim, Sung-Phil
1
Kim, Yeo Jung
1
King, Karen Whitehill
1
Ko, Youngjee
1
La Ferle, Carrie
1
Lee, Kyu Hyung
1
Lee, Seungji
1
Milakovic, Ivana Kursan
1
Miocevic, Dario
1
Read, Glenna L.
1
Reid, Leonard
1
Reid, Leonard N.
1
Seo, Youngji
1
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International journal of advertising : the review of marketing communications
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of current issues and research in advertising : JCIRA
3
Journal of marketing communications
3
Journal of business research : JBR
2
Journal of promotion management : JPM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
International journal of internet marketing and advertising : IJIMA
1
Journal of advertising
1
Journal of advertising research
1
Journal of nonprofit & public sector marketing
1
Journal of social marketing : JSOCM
1
Kelley School of Business Research Paper
1
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ECONIS (ZBW)
34
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1
Association ambiguity in brand extension
Kim, Jooyoung
;
Yoon, Hye Jin
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 358-370
Persistent link: https://www.econbiz.de/10010230053
Saved in:
2
Understanding schema incongruity as process in advertising : review and future recommendations
Yoon, Hye Jin
- In:
Journal of marketing communications
19
(
2013
)
5
,
pp. 360-376
Persistent link: https://www.econbiz.de/10010227708
Saved in:
3
Emotional and cognitive responses to nonhumorous and humorous threat persuasion public service advertisements
Yoon, Hye Jin
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 52-69
Persistent link: https://www.econbiz.de/10011304689
Saved in:
4
Motivating savings behavior with public service advertisements : using social norms and benefit information to encourage savings
Yoon, Hye Jin
- In:
Journal of nonprofit & public sector marketing
29
(
2017
)
2
,
pp. 148-168
Persistent link: https://www.econbiz.de/10011743483
Saved in:
5
Using humour to increase effectiveness of shameful health issue advertising : testing the effects of health worry level
Yoon, Hye Jin
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 914-936
Persistent link: https://www.econbiz.de/10012492615
Saved in:
6
The structural effects of metaphor-elicited cognitive and affective elaboration levels on attitude toward the Ad
Kim, Jooyoung
;
Baek, Youngshim
;
Choi, Yang Ho
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 77-96
Persistent link: https://www.econbiz.de/10009659319
Saved in:
7
Trends in the use of statistics in major advertising journals over four decades
Yoo, Kyunga
;
Joo, Eunsin
;
Choi, Hojoon
;
Reid, Leonard
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 549-572
Persistent link: https://www.econbiz.de/10011546665
Saved in:
8
Processing contradictory brand information from advertising and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok
;
King, Karen Whitehill
;
Kim, Jooyoung
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
Saved in:
9
TV advertising engagement as a state of immersion and presence
Kim, Jooyoung
;
Ahn, Sun Joo
;
Kwon, Eun Sook
;
Reid, …
- In:
Journal of business research : JBR
76
(
2017
),
pp. 67-76
Persistent link: https://www.econbiz.de/10011712555
Saved in:
10
Linking blockchain technology and digital advertising: How blockchain technology can enhance digital advertising to be more effective, efficient, and trustworthy
Kim, Jooyoung
;
Lee, Kyu Hyung
;
Kim, Jaemin
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014299297
Saved in:
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