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Emotional responses to marketing communication
Hansen, Flemming - In: Handbuch Kommunikation : Grundlagen, innovative …, (pp. 559-589). 2009
Persistent link: https://www.econbiz.de/10003766121
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Recent developments in the measurement of advertising effectivenes : the third generation
Hansen, Flemming - 1995
Persistent link: https://www.econbiz.de/10000911448
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Testing communication effects
Hansen, Flemming - 1998
Persistent link: https://www.econbiz.de/10000991430
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Children's knowledge and interpretation of commercial advertising : intentions, truthfulness and viewing habits
Martensen, Anne; Hansen, Flemming - 2001
Persistent link: https://www.econbiz.de/10001589510
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The nature of central and peripheral advertising information processing
Hansen, Lotte Yssing; Hansen, Flemming - 2001
Persistent link: https://www.econbiz.de/10001589516
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Quantifying effects of banner advertising
Gabrielsen, Gorm; Hansen, Flemming - 2000
Persistent link: https://www.econbiz.de/10001564823
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Estimation of emotional and evaluating effects of sports sponsorships
Hansen, Flemming; Halling, Jens - 2000
Persistent link: https://www.econbiz.de/10001564876
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Interview based STAS and the effect of print advertising
Hansen, Flemming; Lundsteen, Steen - In: Advertising and communication : proceedings 4th …, (pp. 1-13). 2005
Persistent link: https://www.econbiz.de/10003283095
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Interview based STAS and the effect of print advertising
Hansen, Flemming; Olsen, Jørgen Kai; Lundsteen, Steen - In: International advertising and communication : current …, (pp. 23-41). 2006
Persistent link: https://www.econbiz.de/10003378098
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Book essay on Flemming Hansen and Sverre Riis Christensen (2007), Emotions, advertising and consumer choice
Trujillo, Carlos A. - In: Journal of business research : JBR 61 (2008) 9, pp. 982-985
Persistent link: https://www.econbiz.de/10003732092