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~subject:"Advertising effects"
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Advertising effects
Konsumentenverhalten
104,145
Consumer behaviour
104,136
Relationship marketing
13,034
Beziehungsmarketing
13,032
Theorie
12,580
Theory
12,579
Brand management
9,052
Markenführung
9,044
Online retailing
8,887
Online-Handel
8,886
Markenimage
7,970
Brand image
7,962
Customer satisfaction
7,302
Kundenzufriedenheit
7,297
Social Web
7,194
Social web
7,194
Brand
6,970
Markenartikel
6,947
Online-Marketing
5,725
Internet marketing
5,713
Experiment
5,336
Service quality
5,263
Dienstleistungsqualität
5,261
Einzelhandel
5,087
Retail trade
5,048
Werbewirkung
4,954
Electronic Commerce
4,869
E-commerce
4,797
Emotion
4,469
USA
4,302
United States
4,237
Private consumption
3,836
Privater Konsum
3,835
Marketingmanagement
3,745
Marketing management
3,735
Werbung
3,735
Advertising
3,720
Deutschland
3,718
Germany
3,679
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All
Undetermined
2,591
Free
924
CC license
81
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Article
4,077
Book / Working Paper
866
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2
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All
Article in journal
3,883
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3,883
Aufsatz im Buch
170
Book section
170
Graue Literatur
159
Non-commercial literature
159
Arbeitspapier
128
Working Paper
128
Hochschulschrift
100
Thesis
78
Conference paper
40
Konferenzbeitrag
40
Collection of articles of several authors
23
Sammelwerk
23
Aufsatzsammlung
11
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8
Lehrbuch
8
Sammlung
8
Konferenzschrift
7
Textbook
7
Reprint
6
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5
Fallstudie
5
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4
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4
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4
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1
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1
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1
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1
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1
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1
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English
4,788
German
154
Polish
2
French
1
Russian
1
Spanish
1
Author
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Septianto, Felix
31
Gierl, Heribert
26
Pelsmacker, Patrick de
26
Dens, Nathalie
19
Diehl, Sandra
18
Reijmersdal, Eva A. van
18
Yoon, Sukki
17
Hudders, Liselot
16
Eisend, Martin
15
Matthes, Jörg
15
Pauwels, Koen
14
Boerman, Sophie C.
13
Esch, Franz-Rudolf
13
Stafford, Marla Royne
13
Torres, Ivonne M.
13
Dahlén, Micael
12
Huber, Frank
12
Taylor, Charles Raymond
12
Yoon, Hye Jin
12
Bellman, Steven
11
Choi, Yung Kyun
11
Mattila, Anna S.
11
Muehling, Darrel D.
11
Naderer, Brigitte
11
Wu, Linwan
11
Chan, Kara
10
Evans, Nathaniel J.
10
Ilicic, Jasmina
10
Jerath, Kinshuk
10
Kim, Kacy K.
10
Rosengren, Sara
10
Rozendaal, Esther
10
Sahni, Navdeep S.
10
Smit, Edith G.
10
Sreejesh, S.
10
Zúñiga, Miguel Ángel
10
Bae, Mikyeung
9
Bauer, Hans H.
9
Bigné Alcañiz, J. Enrique
9
Cauberghe, Veroline
9
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National Bureau of Economic Research
9
Springer Fachmedien Wiesbaden
3
Erasmus Research Institute of Management
2
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Consumer Research Institute, inc.
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Helmut-Schmidt-Universität/Universität der Bundeswehr Hamburg
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <Veranstaltung> <14., 2015, London>
1
ICORIA <Veranstaltung> <15., 2016, Ljubljana>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Shaker Verlag
1
Study on the consumer judgment of advertising
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Published in...
All
Journal of business research : JBR
212
International journal of advertising : the review of marketing communications
187
Journal of marketing communications
164
International journal of advertising : the quarterly review of marketing communications
113
Journal of retailing and consumer services
102
Journal of promotion management : innovations in planning and applied research
90
Journal of promotion management : JPM
85
Psychology & marketing
79
International journal of internet marketing and advertising : IJIMA
65
Journal of advertising research
63
Marketing science
63
The journal of product & brand management
50
Marketing letters : a journal of research in marketing
47
Journal of advertising : official publication of the American Academy of Advertising
46
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
46
Journal of current issues and research in advertising : JCIRA
44
Asia Pacific journal of marketing and logistics
43
European journal of marketing : EJM
42
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Journal of marketing research : JMR
42
Journal of current issues and research in advertising
39
Health marketing quarterly
37
The journal of brand management : an international journal
36
European journal of marketing
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Marketing intelligence & planning
34
Young consumers : insight and ideas for responsible marketers
34
Journal of international consumer marketing
33
International journal of sports marketing & sponsorship
31
Journal of marketing
30
International journal of consumer studies
29
Cogent business & management
26
The journal of consumer marketing
26
International journal of hospitality management
24
Journal of global marketing
24
Marketing : ZFP ; journal of research and management
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of marketing research
23
Journal of the Academy of Marketing Science
21
International journal of electronic marketing and retailing : IJEMR
20
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ECONIS (ZBW)
4,945
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1
Differential effects of Chinese women's sexual self-schema on responses to sex appeal in advertising
Cheung, Mei-chun
;
Chan, Agnes S.
;
McLaren-Hankin, Yvonne
; …
- In:
Journal of promotion management : JPM
19
(
2013
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10009787484
Saved in:
2
Investigating the portrayal and influence of sustainability claims in an environmental advertising context
Cummins, Shannon
;
Reilly, Timothy M.
;
Carlson, Les
; …
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
3
,
pp. 332-348
Persistent link: https://www.econbiz.de/10010402635
Saved in:
3
Personal and historical nostalgia : a comparison of common emotions
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of global marketing
26
(
2013
)
3
,
pp. 137-146
Persistent link: https://www.econbiz.de/10010189505
Saved in:
4
Effects of negative brand information : measuring impact of celebrity identification and brand commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Saved in:
5
Advertising functional foods : the effects of physical body size and appeal type on ad credibility and purchase intentions
Melbye, Elisabeth Lind
;
Hansen, Håvard
;
Onozaka, Yuko
- In:
Journal of international food & agribusiness marketing …
27
(
2015
)
2
,
pp. 142-154
Persistent link: https://www.econbiz.de/10011284440
Saved in:
6
E-mail advertising in Syria : assessing beliefs, attitudes, and behaviors
Mahmoud, Ali Bassam
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 649-665
Persistent link: https://www.econbiz.de/10011433602
Saved in:
7
Coping with athlete endorsers' immoral behavior : roles of athlete identification and moral emotions on moral reasoning strategies
Lee, Joon Sung
;
Kwak, Dae Hee
;
Braunstein-Minkove, Jessica
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 176-191
Persistent link: https://www.econbiz.de/10011489240
Saved in:
8
Measuring the impact of branded alcohol advertising and price on brand versus segment consumption
Terblanche-Smit, Marlize
;
Du Preez, Ronel
;
Van der …
- In:
International business and economics research journal
13
(
2014
)
6
,
pp. 1515-1523
Persistent link: https://www.econbiz.de/10011281037
Saved in:
9
Use of lifestyle segmentation for assessing consumers' attitudes and behavioral outcomes towards mobile advertising
Zaheer, Nauman
;
Kline, Mihael
- In:
Market : review for marketing theory and practice
30
(
2018
)
2
,
pp. 213-229
Persistent link: https://www.econbiz.de/10011994904
Saved in:
10
Marketing effectiveness of educational services on websites
McCabe, Mary Beth
;
Weaver, Richard
- In:
Business education & accreditation : BEA
10
(
2018
)
1
,
pp. 49-58
Persistent link: https://www.econbiz.de/10011977148
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