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Print advertising : white space
Olsen, G. Douglas; Pracejus, John W.; O'Guinn, Thomas C. - In: Journal of business research : JBR 65 (2012) 6, pp. 855-860
Persistent link: https://www.econbiz.de/10009552436
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Affective responses to images in print advertising : affect integration in a simultaneous presentation context
Chowdhury, Rafi M. M. I.; Olsen, G. Douglas; Pracejus, … - In: Journal of advertising : official publication of the … 37 (2008) 3, pp. 7-18
Persistent link: https://www.econbiz.de/10003766359
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How many pictures should your print ad have?
Chowdhury, Rafi M. M. I.; Olsen, G. Douglas; Pracejus, … - In: Journal of business research : JBR 64 (2011) 1, pp. 3-6
Persistent link: https://www.econbiz.de/10008806371
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Customized advertising : allowing consumers to directly tailor messages leads to better outcomes for the brand
Douglas Olsen, G.; Pracejus, John W. - In: Journal of business research : JBR 116 (2020), pp. 245-257
Persistent link: https://www.econbiz.de/10012257596