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Advertising effects
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International journal of industrial organization
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Generic advertising in markets with informative brand advertising
Isariyawongse, Kosin
;
Kudo, Yasushi
;
Tremblay, Victor J.
- In:
Journal of agricultural & food industrial organization
7
(
2009
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10009511093
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2
Introduction : the economics of internet advertising
Goldfarb, Avi
;
Tremblay, Victor J.
- In:
Review of industrial organization : RIO
44
(
2014
)
2
,
pp. 113-114
Persistent link: https://www.econbiz.de/10010375288
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3
Advertising efficiency and the choice of media mix : a case of beer
Färe, Rolf
;
Grosskopf, Shawna
;
Seldon, Barry J.
; …
- In:
International journal of industrial organization
22
(
2004
)
4
,
pp. 503-522
Persistent link: https://www.econbiz.de/10002010061
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