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Raising the BAR : bias adjustment of recognition tests in advertising
Aribarg, Anocha; Pieters, Rik; Wedel, Michel - In: Journal of marketing research : JMR 47 (2010) 3, pp. 387-400
Persistent link: https://www.econbiz.de/10003983668
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Sales effects of attention to feature advertisements : a Bayesian mediation analysis
Zhang, Jie; Wedel, Michel; Pieters, Rik - In: Journal of marketing research : JMR 46 (2009) 5, pp. 669-681
Persistent link: https://www.econbiz.de/10003896359
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The stopping power of advertising : measures and effects of visual complexity
Pieters, Rik; Wedel, Michel; Batra, Rajeev - In: Journal of marketing 74 (2010) 5, pp. 48-60
Persistent link: https://www.econbiz.de/10009237713
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Ad gist : ad communication in a single eye fixation
Pieters, Rik; Wedel, Michel - In: Marketing science 31 (2012) 1, pp. 59-73
Persistent link: https://www.econbiz.de/10009511628
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Moment-to-moment optimal branding in TV commercials : preventing avoidance by pulsing
Teixeira, Thales S.; Wedel, Michel; Pieters, Rik - In: Marketing science 29 (2010) 5, pp. 783-804
Persistent link: https://www.econbiz.de/10008702239
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Emotion-induced engagement in Internet video advertisements
Teixeira, Thales; Wedel, Michel; Pieters, Rik - In: Journal of marketing research : JMR 49 (2012) 2, pp. 144-159
Persistent link: https://www.econbiz.de/10009524212
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The buffer effect : the role of color when advertising exposures are brief and blurred
Wedel, Michel; Pieters, Rik - In: Marketing science 34 (2015) 1, pp. 134-143
Persistent link: https://www.econbiz.de/10010497612
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Online advertising suppresses visual competition during planned purchases
Lans, Ralf van der; Pieters, Rik; Wedel, Michel - In: Journal of consumer research : JCR ; an … 48 (2021) 3, pp. 374-393
Persistent link: https://www.econbiz.de/10012654909