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Advertising effects
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Journal of current issues and research in advertising
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Journal of promotion management : JPM
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ECONIS (ZBW)
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Congruency and engagement test in an event marketing sponsorship context
Pokrywczynski, James
;
Brinker, David L.
- In:
Journal of promotion management : JPM
20
(
2014
)
3
,
pp. 345-357
Persistent link: https://www.econbiz.de/10010399900
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Communicating with college student nondrinkers : using the six-segment message strategy wheel to create advertising messages that resonate
Wolburg, Joyce M.
;
Haley, Eric John
- In:
Journal of current issues and research in advertising
45
(
2024
)
1
,
pp. 22-42
Persistent link: https://www.econbiz.de/10014514645
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