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Designing advertising campaigns for destinations with mixed images : using visitor campaign goal messages to motivate visitors
Min, Kyeong Sam; Martin, Drew; Jung, Jae Min - In: Journal of business research : JBR 66 (2013) 6, pp. 759-764
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009740458
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Does telic/paratelic user mode matter on the effectiveness of interactive internet advertising? : a reversal theory perspective
Jung, Jae Min; Hui, Hang Chu Michel; Min, Kyeong Sam; … - In: Journal of business research : JBR 67 (2014) 6, pp. 1303-1309
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010365127
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Foreign women in Japanese television advertising : content analyses of a cultural convergence paradigm
Martin, Drew - In: European journal of marketing : EJM 46 (2012) 1/2, pp. 157-176
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009514313