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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
27
Konsumentenverhalten
24
Internationales Marketing
20
International marketing
19
Brand management
14
Markenführung
14
Brand
13
Designation of origin
13
Herkunftsbezeichnung
13
Markenartikel
13
Multinationales Unternehmen
13
Transnational corporation
13
Brand image
12
Markenimage
12
USA
11
United States
11
Werbewirkung
8
Country of origin
7
Cultural identity
7
Globalisierung
7
Globalization
7
Kulturelle Identität
7
Advertising
6
New product development
6
Werbung
6
China
5
Creativity
5
Cross-cultural management
5
Culture
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Innovation
5
International market entry
5
Internationaler Markteintritt
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Kreativität
5
Personality psychology
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Persönlichkeitspsychologie
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Produktentwicklung
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Auslandsinvestition
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Cognition
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Customer integration
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English
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Baack, Daniel W.
6
Wilson, Rick T.
4
Till, Brian
2
Zdravkovic, Srdan
2
Besherat, Ali
1
Chang, Rita Ya-hui
1
Chen, Arthur Cheng-hsui
1
Choi, Yung Kyun
1
Dessel, Maria M. van
1
Lee, Sangwon
1
Milakovic, Ivana Kursan
1
Miocevic, Dario
1
Patti, Charles H.
1
Till, Brian D.
1
Yoon, Hye Jin
1
Yoon, Sukki
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International journal of advertising : the quarterly review of marketing communications
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of promotion management : JPM
1
Psychology & marketing
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ECONIS (ZBW)
8
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1
Enhancing brand image via sponsorship : strength of association effects
Zdravkovic, Srdan
;
Till, Brian
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 113-132
Persistent link: https://www.econbiz.de/10009510690
Saved in:
2
Comedic violence in advertising : cultural third-person effects among U.S., Korean, and Croatian consumers
Yoon, Hye Jin
;
Yoon, Sukki
;
Zdravkovic, Srdan
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1047-1072
Persistent link: https://www.econbiz.de/10012650622
Saved in:
3
How the credibility of places affects the processing of advertising claims : a partial test of the B2B communication effects model
Wilson, Rick T.
;
Baack, Daniel W.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434833
Saved in:
4
Who benefits from multiple brand celebrity endorsements? : an experimental investigation
Chen, Arthur Cheng-hsui
;
Chang, Rita Ya-hui
;
Besherat, Ali
- In:
Psychology & marketing
30
(
2013
)
10
,
pp. 850-860
Persistent link: https://www.econbiz.de/10010198531
Saved in:
5
Meaning or sound? : the effects of brand name fluency on brand recall and willingness to buy
Lee, Sangwon
;
Baack, Daniel W.
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 521-536
Persistent link: https://www.econbiz.de/10010467280
Saved in:
6
Creativity and memory effects : recall, recognition, and an exploration of nontraditional media
Baack, Daniel W.
;
Wilson, Rick T.
;
Till, Brian D.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 85-94
Persistent link: https://www.econbiz.de/10003808343
Saved in:
7
Advertising to businesses : does creativity matter?
Baack, Daniel W.
;
Wilson, Rick T.
;
Dessel, Maria M. van
; …
- In:
Industrial marketing management : the international …
55
(
2016
),
pp. 169-177
Persistent link: https://www.econbiz.de/10011503656
Saved in:
8
Creativity, attention and the memory for brands : an outdoor advertising field study
Wilson, Rick T.
;
Baack, Daniel W.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 232-261
Persistent link: https://www.econbiz.de/10011342937
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