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~subject:"Advertising effects"
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Advertising effects
Estimation theory
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Journal of advertising : official publication of the American Academy of Advertising
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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ECONIS (ZBW)
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The influence of implicit theories and message frame on the persuasiveness of disease prevention and detection advocacies
Mathur, Pragya
;
Jain, Shailendra Pratap
;
Hsieh, Meng-hua
; …
- In:
Organizational behavior and human decision processes : …
122
(
2013
)
2
,
pp. 141-151
Persistent link: https://www.econbiz.de/10010227152
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2
Contextual and competitive interference : inhibition or facilitation?
Kumar, Anand
;
Besharat, Ali
;
Lindsey, Charles
; …
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 228-243
Persistent link: https://www.econbiz.de/10010408869
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