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Advertising effects
Consumer behaviour
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Australia
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Marketing and Market Research
7
Sponsorship
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Children
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Lawley, Meredith
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Vance, Lenny
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Measuring business excellence : the journal of organizational performance management
1
Services marketing quarterly
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ECONIS (ZBW)
3
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Beyond brand exposure : measuring the sponsorship halo effect
Vance, Lenny
;
Raciti, Maria M.
;
Lawley, Meredith
- In:
Measuring business excellence : the journal of …
20
(
2016
)
3
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011688971
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2
Fan sponsor acceptance : so, you want to join our sports in-group?
Vance, Lenny
;
Raciti, Maria
;
Lawley, Meredith
- In:
Services marketing quarterly
44
(
2023
)
1
,
pp. 103-120
Persistent link: https://www.econbiz.de/10013546193
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3
Advertising to businesses : does creativity matter?
Baack, Daniel W.
;
Wilson, Rick T.
;
Dessel, Maria M. van
; …
- In:
Industrial marketing management : the international …
55
(
2016
),
pp. 169-177
Persistent link: https://www.econbiz.de/10011503656
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