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Die Wirkung von Werbewiederhol...
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Die Wirkung von Werbewiederholungen auf den Konsumenten : eine empirische Generalisierung von Wiederholungseffekten
Schmidt, Susanne
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2012
Persistent link: https://www.econbiz.de/10009678056
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Advertising repetition : a meta-analysis on effective frequency in advertising
Schmidt, Susanne
;
Eisend, Martin
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 415-428
Persistent link: https://www.econbiz.de/10011410229
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