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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
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Journal of marketing communications
2
Amfiteatru economic : an economic and business research periodical
1
International journal of advertising : the quarterly review of marketing communications
1
Strategic uses of social media for improved customer retention
1
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ECONIS (ZBW)
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The effectiveness of green advertising : influences of claim specificity, product's environmental relevance and consumers' pro-environmental orientation
Alniacik, Umit
;
Yılmaz, Çengiz
- In:
Amfiteatru economic : an economic and business research …
14
(
2012
)
31
,
pp. 207-222
Persistent link: https://www.econbiz.de/10009789177
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2
Source characteristics and advertising effectiveness : the roles of message processing motivation and product category knowledge
Yılmaz, Çengiz
;
Telci, E. Eser
;
Bodur, Muzaffer
; …
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 889-914
Persistent link: https://www.econbiz.de/10009426408
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3
SMS advertising : how message relevance is linkes to the attitude toward the brand
Varnali, Kaan
- In:
Journal of marketing communications
20
(
2014
)
5
,
pp. 339-351
Persistent link: https://www.econbiz.de/10010423019
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4
Online behavioral advertising : an integrative review
Varnali, Kaan
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 93-114
Persistent link: https://www.econbiz.de/10012424760
Saved in:
5
Determinants of brand recall in social networking sites
Varnali, Kaan
;
Gorgulu, Vehbi
- In:
Strategic uses of social media for improved customer …
,
(pp. 124-153)
.
2017
Persistent link: https://www.econbiz.de/10011632744
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