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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
69
Konsumentenverhalten
67
Werbewirkung
64
Belgium
49
Advertising
47
Werbung
45
Belgien
41
Brand management
23
Markenführung
23
Marketing management
19
Marketingmanagement
19
Brand image
18
Internet marketing
18
Online-Marketing
18
Markenimage
17
Fernsehwerbung
15
Television advertising
15
Product Placement
14
Product placement
14
Emotion
12
Brand
10
Markenartikel
10
Marketing
10
Psychology of advertising
10
Social Web
10
Social web
10
Viral marketing
10
Virales Marketing
10
Werbepsychologie
10
Children
9
Target group
9
Zielgruppe
9
Automotive market
8
Kfz-Markt
8
Kinder
8
Theorie
8
Ethics
7
International marketing
7
Online retailing
7
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1
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Article
59
Book / Working Paper
5
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Article in journal
47
Aufsatz in Zeitschrift
47
Aufsatz im Buch
11
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11
Conference paper
3
Konferenzbeitrag
3
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2
Graue Literatur
2
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2
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2
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English
64
Author
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Pelsmacker, Patrick de
59
Dens, Nathalie
32
Geuens, Maggie
9
Verhellen, Yann
7
Cauberghe, Verolien
6
Janssens, Wim
6
Avramova, Yana R.
4
Goos, Peter
4
Aleksandrovs, Leonids
3
Rajabi, Mahdi
3
Bušljeta Banks, Ivana
2
Daems, Kristien
2
De Meulenaer, Sarah
2
De Pelsmacker, Patrick
2
Faseur, Tine
2
Maison, Dominika
2
Moons, Ingrid
2
Oates, Caroline
2
Pfiffelmann, Jean
2
Pham, Michel T.
2
Soulez, Sébastien
2
Banks, Ivana Busljeta
1
Banks, Ivana Bušljeta
1
Cauberghe, Veroline
1
Charry, Karine
1
Cornelis, Erlinde
1
De Keyzer, Freya
1
Diehl, Sandra
1
Eelen, Jiska
1
Eisend, Martin
1
Gauens, Maggie
1
Hudders, Liselot
1
Lewi, Martine
1
Martens, David
1
Neijens, Peter
1
Neijens, Peter C.
1
Okazaki, Shintaro
1
Panic, Katarina
1
Pecheux, Claude L.
1
Pfeuffer, Alexander
1
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
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International journal of advertising : the quarterly review of marketing communications
10
International journal of advertising : the review of marketing communications
5
Journal of business research : JBR
5
Journal of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
4
Cutting edge international research
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising research
2
Journal of electronic commerce research : JECR
2
New directions in international advertising research
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising worldwide : advertising conditions in selected countries
1
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
Cross-cultural buyer behavior
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Electronic commerce research
1
Engaging consumers through branded entertainment and convergent media
1
European Advertising Academy
1
European journal of marketing : EJM
1
International advertising and communication : current insights and empirical findings
1
International business, not as usual
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JOBE
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of nonprofit & public sector marketing
1
Marketing letters : a journal of research in marketing
1
SpringerLink / Bücher
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The journal of brand management : an international journal
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
64
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Brand placements in movies : the impact of modality, prominence and plot connection on attitude and behavioral intention
Purnawirawan, Nathalia
;
Wouters, Marijke
;
Pelsmacker, …
- In:
Cutting edge international research
,
(pp. 347-361)
.
2010
Persistent link: https://www.econbiz.de/10003985215
Saved in:
2
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
3
International research on attention and memory effects of advertising
Rajabi, Mahdi
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International business, not as usual
,
(pp. 23-41)
.
2011
Persistent link: https://www.econbiz.de/10009489285
Saved in:
4
Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
5
Children's responses to traditional versus hybrid advertising : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 379-390)
.
2013
Persistent link: https://www.econbiz.de/10009773921
Saved in:
6
Self-brand congruity and brand communication
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Brand management in emerging markets : theories and practice
,
(pp. 137-153)
.
2014
Persistent link: https://www.econbiz.de/10010417738
Saved in:
7
Attitudes toward the extension and parent brand in response to extension advertising
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1237-1244
Persistent link: https://www.econbiz.de/10008696662
Saved in:
8
Consumer attitudes and recall for advertisements for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
4
,
pp. 6-20
Persistent link: https://www.econbiz.de/10003910935
Saved in:
9
Children’s responses to traditional versus hybrid advertising formats : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 235-255
Persistent link: https://www.econbiz.de/10010479070
Saved in:
10
Exploring consumer reactions to incongruent mild disgust appeals
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Janssens, Wim
- In:
Journal of marketing communications
14
(
2008
)
4
,
pp. 249-269
Persistent link: https://www.econbiz.de/10003761781
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