Narrow search
Showing 1 - 6 of 6
Cover Image
A literature review of consumer-based brand scales
Zarantonello, Lia - In: Handbook on brand and experience management, (pp. 188-218). 2008
Persistent link: https://www.econbiz.de/10003789040
Cover Image
Exploring consumers' product-specific colour meanings
Kauppinen-Räisänen, Hannele; Luomala, Harri T. - In: Qualitative market research : an international journal 13 (2010) 3, pp. 287-308
Persistent link: https://www.econbiz.de/10008901316
Cover Image
How nostalgia in advertising increases brand love : a cross-country study
Grappi, Silvia; Pauwels-Delassus, Véronique; … - In: The journal of product & brand management 33 (2024) 7, pp. 869-887
Persistent link: https://www.econbiz.de/10015166464
Cover Image
The impact of event marketing on brand equity : the mediating roles of brand experience and brand attitude
Zarantonello, Lia; Schmitt, Bernd - In: International journal of advertising : the quarterly … 32 (2013) 2, pp. 255-280
Persistent link: https://www.econbiz.de/10009757951
Cover Image
Functional and experiential routes to persuasion : an analysis of advertising in emerging versus developed markets
Zarantonello, Lia; Jedidi, Kamel; Schmitt, Bernd - In: International journal of research in marketing : IJRM ; … 30 (2013) 1, pp. 46-56
Persistent link: https://www.econbiz.de/10009732716
Cover Image
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico; Pedeliento, Giuseppe; Andreini, Daniela - In: The journal of brand management : an international journal 31 (2024) 4, pp. 345-381
Persistent link: https://www.econbiz.de/10014583635