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Implicit measures of consumer cognition : a review
Dimofte, Claudiu V. - In: Psychology & marketing 27 (2010) 10, pp. 921-937
Persistent link: https://www.econbiz.de/10008903163
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A social identity perspective on aspirational advertising : implicit threats to collective self-esteem and strategies to overcome them
Dimofte, Claudiu V.; Goodstein, Ronald Charles; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 416-430
Persistent link: https://www.econbiz.de/10011344198