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Communication strategies to enhance the effectiveness of product placement in movies : the case of comparative appeal
Astous, Alain d'; Berrada, Chemsi - In: International journal of arts management 14 (2011/12) 1, pp. 45-55
Persistent link: https://www.econbiz.de/10009381389
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For better, for worse? : what to do when celebrity endorsements go bad
Carrillat, François A.; Astous, Alain d'; Lazure, Josianne - In: Journal of advertising research 53 (2013) 1, pp. 15-30
Persistent link: https://www.econbiz.de/10009745878
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Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal
Carrillat, François A.; Astous, Alain d' - In: European journal of marketing : EJM 48 (2014) 5/6, pp. 1070-1091
Persistent link: https://www.econbiz.de/10010388096
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The sponsorship-advertising interface : is less better for sponsors?
Carrillat, François A.; Astous, Alain d' - In: European journal of marketing : EJM 46 (2012) 3/4, pp. 562-574
Persistent link: https://www.econbiz.de/10009535661
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On "being there" : a comparison of the effectiveness of sporting event sponsorship among direct and indirect audiences
Carrillat, François A.; Astous, Alain d'; Bellavance, … - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 621-642
Persistent link: https://www.econbiz.de/10011309579
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Interference effects in competitive sponsorship clutter
Boeuf, Benjamin; Carrillat, François A.; Astous, Alain d' - In: Psychology & marketing 35 (2018) 12, pp. 968-979
Persistent link: https://www.econbiz.de/10011970102