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Mood matching : the importance of fit between moods elicited by TV programs and commercials
Lajos, Joseph; Ordabayeva, Nailya; Chattopadhyay, Amitava - 2008
Persistent link: https://www.econbiz.de/10003910081
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Mood matching : the importance of fit between moods elicited by TV programs and commercials
Lajos, Joseph; Ordabayeva, Nailya; Chattopadhyay, Amitava - 2009 - Rev. vers.
Persistent link: https://www.econbiz.de/10003912983
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Brand trait transference : when celebrity endorsers acquire brand personality traits
Arsena, Ashley; Silvera, David H.; Pandelaere, Mario - In: Journal of business research : JBR 67 (2014) 7, pp. 1537-1543
Persistent link: https://www.econbiz.de/10010379277
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The amazing race to India : prominence in reality television affects destination image and travel intentions
Tessitore, Tina; Pandelaere, Mario; Van Kerckhove, Anneleen - In: Tourism management : research, policies, practice 42 (2014), pp. 3-12
Persistent link: https://www.econbiz.de/10010354168
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Madonna or Don McLean? : the effect of order of exposure on relative liking
Pandelaere, Mario; Millet, Kobe; Van den Bergh, Bram - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 442-451
Persistent link: https://www.econbiz.de/10008728828
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Inducing value-congruent behavior through advertising and the moderating role of attitudes toward advertising
Defever, Christine; Pandelaere, Mario; Roe, Keith - In: Journal of advertising : official publication of the … 40 (2011) 2, pp. 25-37
Persistent link: https://www.econbiz.de/10009241302