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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
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Bentley, Kara
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Kramer, Thomas
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Kulow, Katina
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Yucel-Aybat, Ozge
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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ECONIS (ZBW)
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Unfaithful brands : how brand attachment can lead to negative responses to influencer marketing campaigns
Bentley, Kara
;
Rajagopal, Priyali
;
Kulow, Katina
- In:
Journal of consumer psychology : JCP ; the official …
35
(
2025
)
2
,
pp. 169-184
Persistent link: https://www.econbiz.de/10015358369
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The impact of competitiveness on consumer responses to comparative advertisements
Yucel-Aybat, Ozge
;
Kramer, Thomas
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 198-212
Persistent link: https://www.econbiz.de/10011876125
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