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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
106,268
Konsumentenverhalten
103,825
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26,804
Decision
23,614
Theorie
22,541
Theory
22,248
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13,332
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9,393
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8,858
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8,511
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8,407
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7,890
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7,288
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6,971
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6,960
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5,957
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5,942
USA
5,727
Service quality
5,484
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5,441
United States
5,419
Deutschland
5,399
Einzelhandel
5,156
Tourismus
5,138
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5,110
Electronic Commerce
5,067
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5,050
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5,010
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Septianto, Felix
31
Gierl, Heribert
26
Pelsmacker, Patrick de
26
Dens, Nathalie
19
Diehl, Sandra
18
Reijmersdal, Eva A. van
18
Yoon, Sukki
17
Hudders, Liselot
16
Eisend, Martin
15
Matthes, Jörg
15
Pauwels, Koen
14
Boerman, Sophie C.
13
Esch, Franz-Rudolf
13
Stafford, Marla Royne
13
Torres, Ivonne M.
13
Dahlén, Micael
12
Huber, Frank
12
Taylor, Charles Raymond
12
Yoon, Hye Jin
12
Bellman, Steven
11
Choi, Yung Kyun
11
Mattila, Anna S.
11
Muehling, Darrel D.
11
Naderer, Brigitte
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Wu, Linwan
11
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10
Ilicic, Jasmina
10
Jang, Soocheong (Shawn)
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Kim, Kacy K.
10
Rosengren, Sara
10
Roy, Subhadip
10
Rozendaal, Esther
10
Sahni, Navdeep S.
10
Smit, Edith G.
10
Sreejesh, S.
10
Zúñiga, Miguel Ángel
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9
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Cauberghe, Veroline
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Association of National Advertisers
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Avrim Lazar and Associates
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Books on Demand GmbH <Norderstedt>
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Chambre de commerce et d'industrie de Paris
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Consumer Research Institute, inc.
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European Advertising Academy
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
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Fachhochschule Reutlingen / European School of Business
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Helmut-Schmidt-Universität/Universität der Bundeswehr Hamburg
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <Veranstaltung> <14., 2015, London>
1
ICORIA <Veranstaltung> <15., 2016, Ljubljana>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Marketing Science Institute
1
Media-Micro-Census GmbH <Frankfurt, Main>
1
NetLibrary, Inc
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Study on the consumer judgment of advertising
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Journal of business research : JBR
210
International journal of advertising : the review of marketing communications
187
Journal of marketing communications
156
International journal of advertising : the quarterly review of marketing communications
114
Journal of retailing and consumer services
102
Journal of promotion management : innovations in planning and applied research
90
Journal of promotion management : JPM
86
Psychology & marketing
79
International journal of internet marketing and advertising : IJIMA
65
Journal of advertising research
64
Marketing science
63
The journal of product & brand management
50
Marketing letters : a journal of research in marketing
47
Journal of advertising : official publication of the American Academy of Advertising
46
Journal of current issues and research in advertising : JCIRA
44
Asia Pacific journal of marketing and logistics
43
European journal of marketing : EJM
42
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
42
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Journal of marketing research : JMR
41
Journal of current issues and research in advertising
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Health marketing quarterly
37
The journal of brand management : an international journal
36
European journal of marketing
34
Marketing intelligence & planning
34
Journal of international consumer marketing
33
Tourism management : research, policies, practice
32
International journal of consumer studies
29
Journal of marketing
29
Young consumers : insight and ideas for responsible marketers
27
The journal of consumer marketing
26
International journal of sports marketing & sponsorship
25
International journal of hospitality management
24
Journal of global marketing
24
Marketing : ZFP ; journal of research and management
24
Cogent business & management
23
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of marketing research
23
Journal of the Academy of Marketing Science
21
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ECONIS (ZBW)
4,969
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1
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date (oldest first)
1
Message framing strategies in promoting tourists' pro-environmental behavioral intentions : the interaction of social distance and message framing
Zhao, Xinxin
;
Yao, Yanbo
;
Ren, Lianping
;
Jia, Guangmei
- In:
Journal of travel and tourism marketing
40
(
2023
)
8
,
pp. 678-692
Persistent link: https://www.econbiz.de/10014447622
Saved in:
2
The impact of consumption vision and emotion on the tourism consumer's
decision
behavior
Walters, Gabrielle
;
Sparks, Beverley
;
Herington, Carmel
- In:
Journal of hospitality & tourism research : JHTR ; the …
36
(
2012
)
3
,
pp. 366-389
Persistent link: https://www.econbiz.de/10009578325
Saved in:
3
Destination's social media communication and emotions : an investigation of visit intentions, word-of-mouth and travelers' facially expressed emotions
Schoner-Schatz, Lisa
;
Hofmann, Verena
; …
- In:
Journal of destination marketing & management
22
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013041387
Saved in:
4
Effective destination user-generated advertising : matching effect between goal framing and self-esteem
Wang, Lilei
;
Guo, Ziqi
;
Zhang, Guangyu
;
Xu, Xing'an
- In:
Tourism management : research, policies, practice
92
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013326675
Saved in:
5
Impact of the perceived image of celebrity endorsers on tourists' intentions to visit
Van der Veen, Robert
;
Song, Haiyan
- In:
Journal of travel research : a quarterly publication of …
53
(
2014
)
2
,
pp. 211-224
Persistent link: https://www.econbiz.de/10010254353
Saved in:
6
The impact of Internet travel advertising design, tourists' attitude, and Internet travel advertising effect on tourists' purchase intention : the moderating role of involvement
Rasty, Fereshte
;
Chou, Chia-jung
;
Feiz, Davood
- In:
Journal of travel and tourism marketing
30
(
2013
)
5/6
,
pp. 482-496
Persistent link: https://www.econbiz.de/10010199557
Saved in:
7
Tourists' purchase intentions : impact of franchise brand awareness
Lin, Yi Hsin
;
Lin, Feng Jyh
;
Ryan, Chris
- In:
The service industries journal
34
(
2014
)
9/10
,
pp. 811-827
Persistent link: https://www.econbiz.de/10010391814
Saved in:
8
The importance of social media on holiday visitors' choices : the case of Athens, Greece
Kavoura, Androniki
;
Stavrianeas, Aikaterini
- In:
EuroMed journal of business
10
(
2015
)
3
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011480844
Saved in:
9
The influence of DMO advertising on specific destination visitation behaviors
Morosan, Cristian
- In:
Journal of hospitality marketing & management
24
(
2015
)
1/2
,
pp. 47-75
Persistent link: https://www.econbiz.de/10010526375
Saved in:
10
Message framing and regulatory focus effects on destination image formation
Zhang, Meng
;
Zhang, Guang-yu
;
Gursoy, Dogan
;
Fu, Xiao-rong
- In:
Tourism management : research, policies, practice
69
(
2018
),
pp. 397-407
Persistent link: https://www.econbiz.de/10011903546
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