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Advertising effects
Consumer behaviour
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Ethnic group
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Cultural identity
4
Brand image
3
Kulturelle Identität
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Markenimage
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Einzelhandelspreis
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Ethnicity
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Interkulturelles Marketing
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Motivation
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Retail price
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USA
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United States
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Welt
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Werbewirkung
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World
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Austauschtheorie
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Behavioral economics
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Behaviour
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Bibliometrics
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Brand extensions
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Brand loyalty
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Brand management
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Brand personality
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Cognition
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Consultancy services
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Consumer attitudes
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Cultural diversity
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Customer satisfaction
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Customer service
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Dienstleistungsqualität
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Aguirre-Rodriguez, Alexandra
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Journal of advertising : official publication of the American Academy of Advertising
1
Psychology & marketing
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ECONIS (ZBW)
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The effect of consumer persuasion knowledge on scarcity appeal persuasiveness
Aguirre-Rodriguez, Alexandra
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 371-379
Persistent link: https://www.econbiz.de/10010230051
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Cultural factors that impact brand personification strategy effectiveness
Aguirre-Rodriguez, Alexandra
- In:
Psychology & marketing
31
(
2014
)
1
,
pp. 70-83
Persistent link: https://www.econbiz.de/10010251702
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