//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Consumer’s willingness to pay...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
Consumer behaviour
106,325
Konsumentenverhalten
103,882
Bibliometrics
24,044
Bibliometrie
23,971
Theorie
23,113
Theory
22,498
Relationship marketing
13,184
Beziehungsmarketing
13,155
Renewable energy
12,371
Willingness to pay
12,152
Zahlungsbereitschaftsanalyse
11,553
Erneuerbare Energie
11,037
Brand management
9,158
Markenführung
9,119
Online-Handel
8,916
Online retailing
8,904
Brand image
8,034
Markenimage
7,994
Experiment
7,623
Customer satisfaction
7,518
Social Web
7,442
Social web
7,440
Kundenzufriedenheit
7,361
Deutschland
7,317
USA
7,083
Welt
7,058
Markenartikel
6,990
Brand
6,979
World
6,881
Germany
6,811
United States
6,713
Online-Marketing
5,806
Internet marketing
5,795
Service quality
5,522
Dienstleistungsqualität
5,472
Einzelhandel
5,213
Retail trade
5,169
Electronic Commerce
5,132
Werbewirkung
5,054
more ...
less ...
Online availability
All
Undetermined
2,595
Free
930
CC license
77
Type of publication
All
Article
4,120
Book / Working Paper
891
Journal
3
Type of publication (narrower categories)
All
Article in journal
3,915
Aufsatz in Zeitschrift
3,915
Aufsatz im Buch
185
Book section
185
Graue Literatur
164
Non-commercial literature
164
Arbeitspapier
130
Working Paper
130
Hochschulschrift
107
Thesis
81
Conference paper
42
Konferenzbeitrag
42
Collection of articles of several authors
23
Sammelwerk
23
Aufsatzsammlung
11
Lehrbuch
9
Collection of articles written by one author
8
Sammlung
8
Textbook
8
Konferenzschrift
7
Reprint
7
Case study
5
Fallstudie
5
Bibliografie enthalten
4
Bibliography included
4
Conference proceedings
4
Amtsdruckschrift
1
Glossar enthalten
1
Glossary included
1
Government document
1
Guidebook
1
Mikroform
1
Ratgeber
1
Rezension
1
more ...
less ...
Language
All
English
4,840
German
170
French
2
Polish
2
Russian
1
Spanish
1
Author
All
Septianto, Felix
31
Pelsmacker, Patrick de
29
Gierl, Heribert
26
Eisend, Martin
23
Dens, Nathalie
21
Diehl, Sandra
19
Reijmersdal, Eva A. van
18
Hudders, Liselot
17
Yoon, Sukki
17
Matthes, Jörg
16
Pauwels, Koen
14
Taylor, Charles Raymond
14
Boerman, Sophie C.
13
Dahlén, Micael
13
Esch, Franz-Rudolf
13
Stafford, Marla Royne
13
Torres, Ivonne M.
13
Huber, Frank
12
Naderer, Brigitte
12
Yoon, Hye Jin
12
Bellman, Steven
11
Choi, Yung Kyun
11
Mattila, Anna S.
11
Muehling, Darrel D.
11
Rosengren, Sara
11
Wu, Linwan
11
Evans, Nathaniel J.
10
Ilicic, Jasmina
10
Kim, Kacy K.
10
Rozendaal, Esther
10
Sahni, Navdeep S.
10
Smit, Edith G.
10
Sreejesh, S.
10
Tucker, Catherine
10
Zúñiga, Miguel Ángel
10
Bae, Mikyeung
9
Bauer, Hans H.
9
Cauberghe, Veroline
9
Chan, Kara
9
Chang, Chingching
9
more ...
less ...
Institution
All
National Bureau of Economic Research
9
Springer Fachmedien Wiesbaden
5
Erasmus Research Institute of Management
2
Shaker Verlag
2
Technische Universität Braunschweig
2
Advertising Research Foundation
1
American association of Advertising Agencies
1
Arbeitsgemeinschaft Media-Analyse
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Consumer Research Institute, inc.
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität/Universität der Bundeswehr Hamburg
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <Veranstaltung> <14., 2015, London>
1
ICORIA <Veranstaltung> <15., 2016, Ljubljana>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Media-Micro-Census GmbH <Frankfurt, Main>
1
NetLibrary, Inc
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Study on the consumer judgment of advertising
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
more ...
less ...
Published in...
All
Journal of business research : JBR
211
International journal of advertising : the review of marketing communications
194
Journal of marketing communications
157
International journal of advertising : the quarterly review of marketing communications
119
Journal of retailing and consumer services
102
Journal of promotion management : innovations in planning and applied research
90
Journal of promotion management : JPM
87
Psychology & marketing
80
Journal of advertising research
68
International journal of internet marketing and advertising : IJIMA
66
Marketing science
63
Journal of advertising : official publication of the American Academy of Advertising
52
The journal of product & brand management
50
Marketing letters : a journal of research in marketing
48
Journal of current issues and research in advertising : JCIRA
46
Asia Pacific journal of marketing and logistics
44
European journal of marketing : EJM
44
Journal of marketing research : JMR
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
42
Journal of current issues and research in advertising
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Health marketing quarterly
38
The journal of brand management : an international journal
36
Marketing intelligence & planning
35
European journal of marketing
34
Journal of international consumer marketing
34
International journal of consumer studies
29
Journal of marketing
29
International journal of sports marketing & sponsorship
27
Young consumers : insight and ideas for responsible marketers
27
The journal of consumer marketing
26
Journal of global marketing
24
Marketing : ZFP ; journal of research and management
24
Cogent business & management
23
International journal of hospitality management
23
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of marketing research
23
Journal of the Academy of Marketing Science
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
21
more ...
less ...
Source
All
ECONIS (ZBW)
5,014
Showing
1
-
10
of
5,014
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Systematic review : emotional brands from perspective based on advertising
Castro Analuiza, Juan C.
;
Pazmiño Chimbana, Victoria …
-
2023
Persistent link: https://www.econbiz.de/10015407303
Saved in:
2
Reducing biases in advertising effectiveness research : new meta-analytic evidence
Korkames, Joseph
;
Stanley, Tom D.
;
Stremersch, Stefan
-
2022
Persistent link: https://www.econbiz.de/10013532297
Saved in:
3
Why are communal advertisements more effective than agentic ones? : the role of the self-congruity effect
Hryniewicz, Konrad
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 38-61
Persistent link: https://www.econbiz.de/10013041199
Saved in:
4
Effects of nostalgic messages on ad persuasiveness : a meta-analysis
Cheng, Ying
;
Yan, Xiaodi
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 263-287
Persistent link: https://www.econbiz.de/10014234023
Saved in:
5
Susceptibility to advertising and perceived friend norms : a meta-analysis of materialism in youths "meta-analysis of materialism in youths"
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 178-197
Persistent link: https://www.econbiz.de/10011875371
Saved in:
6
The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention : a meta-analytic review
Wirtz, John G.
;
Sparks, Johnny V.
;
Zimbres, Thais M.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 168-198
Persistent link: https://www.econbiz.de/10011859262
Saved in:
7
Factors affecting the adoption of an electronic word of mouth message : a meta-analysis
Qahri-Saremi, Hamed
;
Montazemi, Ali Reza
- In:
Journal of management information systems : JMIS
36
(
2019
)
3
,
pp. 969-1001
Persistent link: https://www.econbiz.de/10012198630
Saved in:
8
Serial position effects on native advertising effectiveness : differential results across publisher and advertiser metrics
Wang, Pengyuan
;
Xiong, Guiyang
;
Yang, Jian
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 82-97
Persistent link: https://www.econbiz.de/10012175893
Saved in:
9
How do vape advertising campaigns affect consumers' vaping tendency? : a meta-analytic investigation
Yang, Zhiyong
;
Velasco, Franklin
;
Tanner, Emily C.
; …
- In:
Journal of public policy & marketing
43
(
2024
)
1
,
pp. 53-75
Persistent link: https://www.econbiz.de/10014635373
Saved in:
10
How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of public policy & marketing
41
(
2022
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013256392
Saved in:
1
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->