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The good news about television : attitudes aren't getting worse tracking public attitudes toward TV advertising
Ewing, Michael - In: Journal of advertising research 53 (2013) 1, pp. 83-89
Persistent link: https://www.econbiz.de/10009745861
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From whence it came : understanding source effects in consumer-generated advertising
Steyn, Peter; Ewing, Michael; Heerden, Gené van; Pitt, … - In: International journal of advertising : the quarterly … 30 (2011) 1, pp. 133-160
Persistent link: https://www.econbiz.de/10008936314
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The social status of health message endorsers influences the health intentions of the powerless
Newton, Joshua D.; Wong, Jimmy; Newton, Fiona J. - In: Journal of advertising : official publication of the … 44 (2015) 2, pp. 151-160
Persistent link: https://www.econbiz.de/10011292309
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Towards the development of a scalar equivalent etic multicultural advertising response scale (mars)
Ewing, Michael T.; Caruana, Albert; Teo, Andy - In: New directions in international advertising research, (pp. 25-41). 2002
Persistent link: https://www.econbiz.de/10001785284