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Are two arguments always better than one? : persuasion knowledge moderating the effect of integrated marketing communications
Kim, Jungkeun
;
Kim, Jae-Eun
;
Marshall, Roger
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1399-1425
Persistent link: https://www.econbiz.de/10011609129
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The influence of mating goal activation and gender differences on the evaluation of advertisements containing sexual words
Kim, Jungkeun
;
Kim, Sungeun Ange
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 205-213
Persistent link: https://www.econbiz.de/10011596772
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The impact of COVID-19 on consumer evaluation of authentic advertising messages
Park, Jooyoung
;
Kim, Jungkeun
;
Lee, Daniel C.
;
Kim, …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10012796063
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4
Airline communication message strategies during crisis
Kim, Seongseop
;
Kim, Jungkeun
;
Choi, Youngjoon
- In:
Tourism review
78
(
2023
)
6
,
pp. 1452-1465
Persistent link: https://www.econbiz.de/10014511723
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5
The impact of infectious disease cues on visual pattern-seeking
Lee, Jaehoon
;
Park, Jooyoung
;
Lee, Jacob C.
;
Jhang, Jihoon
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 740-772
Persistent link: https://www.econbiz.de/10014296411
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