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~subject:"Advertising effects"
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Advertising effects
Chile
12
Consumer behaviour
6
Konsumentenverhalten
6
Brand management
5
Markenführung
5
Beziehungsmarketing
4
Lateinamerika
4
Latin America
4
Price knowledge
4
Relationship marketing
4
Brand
3
Einzelhandel
3
Financial services
3
Internet
3
Markenartikel
3
National culture
3
Nationalkultur
3
Pricing
3
Retail trade
3
Bank lending
2
Banking
2
Chilean pension funds industry
2
Commission paid
2
Confidence
2
Customer value
2
Einzelhandelspreis
2
Financial reporting
2
Finanzdienstleistung
2
Geldpolitische Transmission
2
Hypermarket
2
Intangible assets
2
Internet marketing
2
Kreditgeschäft
2
Kundenwert
2
Monetary transmission
2
Online-Marketing
2
Retail price
2
SB-Warenhaus
2
Sales promotion
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Hidalgo, Pedro
2
Manzur, Enrique
2
Uribe, Rodrigo
2
Farías, Pablo
1
Olavarrieta, Sergio
1
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International marketing review
1
Journal of business research : JBR
1
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ECONIS (ZBW)
2
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Comparative advertising effectiveness in Latin America : evidence from Chile
Manzur, Enrique
;
Uribe, Rodrigo
;
Hidalgo, Pedro
; …
- In:
International marketing review
29
(
2012
)
3
,
pp. 277-298
Persistent link: https://www.econbiz.de/10009570000
Saved in:
2
Exemplars' impacts in marketing communication campaigns
Uribe, Rodrigo
;
Manzur, Enrique
;
Hidalgo, Pedro
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1787-1790
Persistent link: https://www.econbiz.de/10009772373
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