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Advertising effects
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Journal of business research : JBR
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Review of marketing science
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ECONIS (ZBW)
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Effective entrepreneurial marketing on Facebook : a longitudinal study
Fink, Matthias
;
Koller, Monika
;
Gartner, Johannes
; …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 149-157
Persistent link: https://www.econbiz.de/10012230455
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How to improve the performance of email marketing campaigns? : a field experiment using the authority principle to improve email performance
Defau, Laurens
;
Zauner, Alexander
;
Sycik, Anna
- In:
Review of marketing science
21
(
2023
)
1
,
pp. 187-194
Persistent link: https://www.econbiz.de/10014364910
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