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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
106,253
Konsumentenverhalten
103,810
Relationship marketing
31,456
Beziehungsmarketing
30,796
Theorie
15,281
Theory
15,104
Customer satisfaction
9,887
Kundenzufriedenheit
9,688
Brand management
9,611
Markenführung
9,568
Online-Handel
9,254
Online retailing
9,238
Brand image
8,225
Markenimage
8,181
Social Web
8,094
Social web
8,091
Service quality
7,328
Dienstleistungsqualität
7,268
Markenartikel
7,095
Brand
7,082
Online-Marketing
6,324
Internet marketing
6,300
Deutschland
6,118
Electronic Commerce
5,904
Germany
5,796
E-commerce
5,739
Einzelhandel
5,570
Retail trade
5,522
Experiment
5,464
Marketingmanagement
5,272
Marketing management
5,253
USA
5,088
Werbewirkung
5,005
United States
4,818
Emotion
4,734
Vertrauen
4,311
Confidence
4,288
Advertising
3,894
Werbung
3,830
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920
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Septianto, Felix
31
Gierl, Heribert
26
Pelsmacker, Patrick de
26
Dens, Nathalie
19
Diehl, Sandra
18
Reijmersdal, Eva A. van
18
Yoon, Sukki
17
Hudders, Liselot
16
Eisend, Martin
15
Huber, Frank
15
Matthes, Jörg
15
Pauwels, Koen
14
Boerman, Sophie C.
13
Esch, Franz-Rudolf
13
Stafford, Marla Royne
13
Torres, Ivonne M.
13
Dahlén, Micael
12
Taylor, Charles Raymond
12
Yoon, Hye Jin
12
Bellman, Steven
11
Choi, Yung Kyun
11
Mattila, Anna S.
11
Muehling, Darrel D.
11
Naderer, Brigitte
11
Wu, Linwan
11
Evans, Nathaniel J.
10
Ilicic, Jasmina
10
Kim, Kacy K.
10
Rosengren, Sara
10
Rozendaal, Esther
10
Sahni, Navdeep S.
10
Smit, Edith G.
10
Sreejesh, S.
10
Zúñiga, Miguel Ángel
10
Bae, Mikyeung
9
Bauer, Hans H.
9
Cauberghe, Veroline
9
Chan, Kara
9
Chang, Chun-Tuan
9
Dwivedi, Yogesh K.
9
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Shaker Verlag
2
Technische Universität Braunschweig
2
American association of Advertising Agencies
1
Arbeitsgemeinschaft Media-Analyse
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Consumer Research Institute, inc.
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Helmut-Schmidt-Universität/Universität der Bundeswehr Hamburg
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <Veranstaltung> <14., 2015, London>
1
ICORIA <Veranstaltung> <15., 2016, Ljubljana>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Media-Micro-Census GmbH <Frankfurt, Main>
1
NetLibrary, Inc
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Study on the consumer judgment of advertising
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Journal of business research : JBR
211
International journal of advertising : the review of marketing communications
188
Journal of marketing communications
157
International journal of advertising : the quarterly review of marketing communications
114
Journal of retailing and consumer services
102
Journal of promotion management : innovations in planning and applied research
90
Journal of promotion management : JPM
85
Psychology & marketing
79
International journal of internet marketing and advertising : IJIMA
65
Marketing science
65
Journal of advertising research
63
The journal of product & brand management
50
Marketing letters : a journal of research in marketing
47
Journal of advertising : official publication of the American Academy of Advertising
46
Journal of current issues and research in advertising : JCIRA
44
Asia Pacific journal of marketing and logistics
43
European journal of marketing : EJM
43
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
43
Journal of marketing research : JMR
42
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Journal of current issues and research in advertising
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Health marketing quarterly
37
The journal of brand management : an international journal
36
European journal of marketing
34
Marketing intelligence & planning
34
Journal of international consumer marketing
33
International journal of consumer studies
30
Journal of marketing
28
Young consumers : insight and ideas for responsible marketers
27
The journal of consumer marketing
26
International journal of sports marketing & sponsorship
25
Journal of global marketing
24
Marketing : ZFP ; journal of research and management
24
Cogent business & management
23
International journal of hospitality management
23
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of marketing research
23
Journal of the Academy of Marketing Science
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
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ECONIS (ZBW)
4,964
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1
The impact of celebrity endorsement on followers’ impulse purchasing
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 338-358
Persistent link: https://www.econbiz.de/10013550348
Saved in:
2
Fear appeals : relevance and consequences for relationship marketing
Papen, Marie-Christin
;
Boldt, Alexander
;
Göttling, Janine
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
2
,
pp. 6-11
Persistent link: https://www.econbiz.de/10012302509
Saved in:
3
Model of brand salience of consumer skincare soap products
Menon, Balakrishnan
- In:
Metamorphosis : a journal of management research
18
(
2019
)
2
,
pp. 130-141
Persistent link: https://www.econbiz.de/10013384354
Saved in:
4
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
5
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
6
The moderating role of religiosity on cause related advertising campaigns
Mabrouk, Abir Ben
;
Najjar, Faouzi
- In:
International journal of islamic marketing and branding
4
(
2019
)
3/4
,
pp. 249-260
Persistent link: https://www.econbiz.de/10012257420
Saved in:
7
Die Wirkungen von Warenproben
Gedenk, Karen
- In:
Innovation und Absatz
,
(pp. 89-109)
.
1999
Persistent link: https://www.econbiz.de/10001428002
Saved in:
8
Dynamic customization of marketing messages in interactive media
Gooley, Christopher G.
;
Lattin, James M.
-
2000
Persistent link: https://www.econbiz.de/10001599719
Saved in:
9
Die Signalwirkung des Vorankündigungsaufwandes und von Patentinformationen in kundenorientierten Produkt-Vorankündigungen
Ernst, Holger
;
Schnoor, Anje
-
1999
Persistent link: https://www.econbiz.de/10001522945
Saved in:
10
Managing consumer motivation and learning : harnessing the power of curiosity for effective advertising strategies
Menon, Satya
;
Soman, Dilip
-
1999
Persistent link: https://www.econbiz.de/10001412774
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