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I'll laugh, but I won't share : the role of darkness on evaluation and sharing of humorous online taboo ads
Lee, Seung Hwan Mark; Brandt, Alan; Groff, Yuni; Lopez, … - In: Journal of research in interactive marketing : … 11 (2017) 1, pp. 75-90
Persistent link: https://www.econbiz.de/10011699252
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Is VR always better for destination marketing? : comparing different media and styles
Griffin, Tom; Guttentag, Daniel; Lee, Seung Hwan Mark; … - In: Journal of vacation marketing 29 (2023) 1, pp. 119-140
Persistent link: https://www.econbiz.de/10014246955
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Brand balance : the effect of influencer brand encroachment on interactivity
Hamdan, Lara; Lee, Seung Hwan Mark - In: International journal of retail and distribution management 50 (2022) 3, pp. 303-316
Persistent link: https://www.econbiz.de/10013397998
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Body as a process versus body as an object : the consequences of how larger-bodied women are portrayed in health-related advertising
Naidu, Deepika; Perkins, Andrew W.; Howlett, Elizabeth - In: Journal of advertising 52 (2023) 5, pp. 666-687
Persistent link: https://www.econbiz.de/10014422129