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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
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Konsumentenverhalten
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Personality psychology
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Persönlichkeitspsychologie
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Social network
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Soziales Netzwerk
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Markenartikel
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Online retailing
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Online-Handel
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Network centrality
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Lee, Seung Hwan Mark
3
Brandt, Alan
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Dimanche, Frédéric
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Giberson, Juleigh
1
Griffin, Tom
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Groff, Yuni
1
Guttentag, Daniel
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Hamdan, Lara
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Howlett, Elizabeth
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Lopez, Alyssa
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Naidu, Deepika
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Neavin, Tyler
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International journal of retail and distribution management
1
Journal of advertising
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of vacation marketing
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ECONIS (ZBW)
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I'll laugh, but I won't share : the role of darkness on evaluation and sharing of humorous online taboo ads
Lee, Seung Hwan Mark
;
Brandt, Alan
;
Groff, Yuni
;
Lopez, …
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 75-90
Persistent link: https://www.econbiz.de/10011699252
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2
Is VR always better for destination marketing? : comparing different media and styles
Griffin, Tom
;
Guttentag, Daniel
;
Lee, Seung Hwan Mark
; …
- In:
Journal of vacation marketing
29
(
2023
)
1
,
pp. 119-140
Persistent link: https://www.econbiz.de/10014246955
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3
Brand balance : the effect of influencer brand encroachment on interactivity
Hamdan, Lara
;
Lee, Seung Hwan Mark
- In:
International journal of retail and distribution management
50
(
2022
)
3
,
pp. 303-316
Persistent link: https://www.econbiz.de/10013397998
Saved in:
4
Body as a process versus body as an object : the consequences of how larger-bodied women are portrayed in health-related advertising
Naidu, Deepika
;
Perkins, Andrew W.
;
Howlett, Elizabeth
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 666-687
Persistent link: https://www.econbiz.de/10014422129
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