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The impact of brand social media marketing on the dynamics of the company's share value

Fayvishenko, Diana; Cherniavska, Liudmyla; Bondarenko, Iryna - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 24 (2023) 1, pp. 24-32

The aim of the study was to determine the impact of brand social media marketing on the dynamics of the company's share … value. Methods of analysis and synthesis were used to determine the features of the implementation of the brand advertising … global companies. The advantages of social media marketing activities of companies for brand promotion in the context of …

Persistent link: https://www.econbiz.de/10014371857

Effects of negative brand information : measuring impact of celebrity identification and brand commitment

Um, Nam-hyun - In: Journal of global marketing 26 (2013) 2, pp. 68-79

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Communication strategy and Romanian brands' dynamics between 2012 and 2013

Secară, Carmen Gabriela - In: Economics, management and financial markets 9 (2014) 4, pp. 312-317

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Product placement by global brands as an alternative strategy : is it worth in emerging market?

Srivastava, Rajesh K. - In: Journal of strategic marketing 23 (2015) 2, pp. 141-156

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Fabricating celebrity brands via scandalous narrative : crafting, capering and commodifying the comedian, Russell Brand

Mills, Scott; Patterson, Anthony; Quinn, Lee - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 599-615

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Brand naming : sound symbolism, brand preference and brand performance

Duduciuc, Alina; Ivan, Loredana - In: Studies and scientific researches / Economics edition / … 20 (2014), pp. 169-176

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Promoting brands through product placement in successful and unsuccessful films in emerging markets

Srivastava, R. K. - In: Journal of promotion management : JPM 22 (2016) 3, pp. 281-300

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Building brand awareness : the role of celebrity endorsement in advertisements

Rahman, Rehenuma - In: Journal of global scholars of marketing science : … 28 (2018) 4, pp. 363-384

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Massive marketing in social media : the influence on sentiments and attitude toward the brand

Lakshmi, B.; Isravel, Yabesh Abraham Durairaj; Chitra, D.; … - In: International journal of intellectual property … 13 (2023) 3/4, pp. 302-319

Persistent link: https://www.econbiz.de/10014442737

Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention

Pilavcioglu, Burak; Hodeck, Alexander; Nagel, Niels; … - In: Zukunft des Marketings, (pp. 37-55). 2023

the advertisement, towards the brand and on their purchase intention. Results of an empirical study indicate that ads with …

Persistent link: https://www.econbiz.de/10014516159