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Promoting Pi day : consumer response to special day-themed sales promotions
Zane, Daniel M.; Walker Reczek, Rebecca; Haws, Kelly L. - In: Journal of consumer psychology : JCP ; the official … 32 (2022) 4, pp. 652-663
Persistent link: https://www.econbiz.de/10013426626
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"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.; Walker, Jesse; Walker Reczek, Rebecca - In: Journal of marketing 87 (2023) 6, pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
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An audience of one : behaviorally targeted ads as implied social labels
Summers, Christopher A.; Smith, Robert W.; Walker … - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 156-178
Persistent link: https://www.econbiz.de/10011521971
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The meaning of distraction : how metacognitive inferences from distraction during multitasking affect brand evaluations
Zane, Daniel M.; Smith, Robert W.; Walker Reczek, Rebecca - In: Journal of consumer research : JCR ; an … 46 (2019/2020) 5, pp. 974-994
Persistent link: https://www.econbiz.de/10012183288
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Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.; Haws, Kelly L. - In: Journal of marketing research : JMR 54 (2017) 2, pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
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How re-designing angular logos to be rounded shapes brand attitude : consumer brand commitment and self-construal
Walsh, Michael F.; Winterich, Karen Page; Mittal, Vikas - In: The journal of consumer marketing 28 (2011) 6, pp. 438-447
Persistent link: https://www.econbiz.de/10009407562
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When celebrities count : power distance beliefs and celebrity endorsements
Winterich, Karen Page; Gangwar, Manish; Grewal, Rajdeep - In: Journal of marketing 82 (2018) 3, pp. 70-86
Persistent link: https://www.econbiz.de/10011850417