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~subject:"Advertising effects"
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Advertising effects
Sports marketing
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Sportmarketing
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Professional sports
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Ball game
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Lee, Minkyo
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Pedersen, Paul M.
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Potter, Robert F.
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Hur, Youngjin
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Kim, Dae Yeon
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Lim, Choong Hoon
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Yi, U-yŏng
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European Sport management quarterly : ESMQ
1
International journal of sports marketing & sponsorship
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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The effectiveness of advertising embedded in televised sport programming : how team performance influences attitude formation
Lee, Minkyo
;
Potter, Robert F.
;
Lim, Choong Hoon
; …
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 221-235
Persistent link: https://www.econbiz.de/10012000628
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2
The effect of endorsement and congruence on banner ads on sports websites
Yi, U-yŏng
;
Hur, Youngjin
;
Kim, Dae Yeon
;
Brigham, …
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 263-280
Persistent link: https://www.econbiz.de/10011781340
Saved in:
3
The effects of emotions on cognitive effort while processing mediated stadium-embedded advertising : a dynamic motivational systems approach
Lee, Minkyo
;
Potter, Robert F.
;
Pedersen, Paul M.
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
5
,
pp. 605-624
Persistent link: https://www.econbiz.de/10012177444
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