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Determinants of consumers' attitudes towards digital advertising : a meta-analytic comparison across time and touchpoints

Lütjens, Henk; Eisenbeiß, Maik; Fiedler, Maximilian; … - In: Journal of business research : JBR 153 (2022), pp. 445-466

Persistent link: https://www.econbiz.de/10013534078

Personalized online advertising effectiveness : the interplay of what, when, and where

Bleier, Alexander; Eisenbeiß, Maik - In: Marketing science 34 (2015) 5, pp. 669-688

Persistent link: https://www.econbiz.de/10011372804

The importance of trust for personalized online advertising

Bleier, Alexander; Eisenbeiß, Maik - In: Journal of retailing 91 (2015) 3, pp. 390-409

Persistent link: https://www.econbiz.de/10011377040

Dynamisches Benchmarking : ein Verfahren auf Basis der Data-Envelopment-Analysis

Wilken, Robert - 2007 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003423610

Decomposing cross-channel advertising support of retailer price promotions

Maier, Erik; Dost, Florian - In: Journal of retailing 100 (2024) 3, pp. 362-381

Persistent link: https://www.econbiz.de/10015065321

Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods

Dost, Florian; Phieler, Ulrike; Haenlein, Michael; … - In: Journal of marketing 83 (2019) 2, pp. 62-81

Persistent link: https://www.econbiz.de/10012175889

Dynamisches Benchmarking : ein Verfahren auf Basis der Data Envelopment Analysis

Wilken, Robert - 2007 - 1. Aufl.

Persistent link: https://www.econbiz.de/10013515500

Standardisierung von Werbung in Printanzeigen : der Vergleich von Studenten und Nicht-Studenten am Beispiel von Norwegen

Wilken, Robert - 2008

Persistent link: https://www.econbiz.de/10003787220

Overwhelming Targeting Options : Selecting Audience Segments for Online Advertising

Ahmadi, Iman; Abou Nabout, Nadia; Skiera, Bernd; … - 2023

Even as online advertising continues to grow, a central question remains: Who to target? Yet, advertisers know little about how to select from the hundreds of audience segments for targeting (and combinations thereof) for a profitable online advertising campaign. Utilizing insights from a field...

Persistent link: https://www.econbiz.de/10014359623

Empirical generalizations in search engine advertising

Abou Nabout, Nadia; Lilienthal, Markus; Skiera, Bernd - In: Journal of retailing 90 (2014) 2, pp. 206-216

Persistent link: https://www.econbiz.de/10010402322