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Karpinska-Krakowiak, Malgorzata; Eisend, Martin - In: Journal of interactive marketing : a quarterly … 55 (2021), pp. 104-117

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Eisend, Martin; Muldrow, Adrienne F.; Rosengren, Sara - In: International journal of advertising : the review of … 42 (2023) 1, pp. 52-59

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