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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
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Konsumentenverhalten
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Service quality
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Dienstleistungsqualität
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Customer satisfaction
17,068
Relationship marketing
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Werbewirkung
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Emotion
4,847
Structural equation model
4,832
Strukturgleichungsmodell
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Marketingmanagement
4,049
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Septianto, Felix
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Gierl, Heribert
27
Pelsmacker, Patrick de
26
Dens, Nathalie
19
Diehl, Sandra
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Reijmersdal, Eva A. van
18
Yoon, Sukki
17
Eisend, Martin
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Hudders, Liselot
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Matthes, Jörg
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Pauwels, Koen
14
Boerman, Sophie C.
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Esch, Franz-Rudolf
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Huber, Frank
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Stafford, Marla Royne
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Torres, Ivonne M.
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Dahlén, Micael
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Taylor, Charles Raymond
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Yoon, Hye Jin
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Bellman, Steven
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Mattila, Anna S.
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Muehling, Darrel D.
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Naderer, Brigitte
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Wu, Linwan
11
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10
Evans, Nathaniel J.
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Ilicic, Jasmina
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Rosengren, Sara
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Rozendaal, Esther
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Sahni, Navdeep S.
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Smit, Edith G.
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Sreejesh, S.
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Zúñiga, Miguel Ángel
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Bae, Mikyeung
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Cauberghe, Veroline
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Shaker Verlag
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Technische Universität Braunschweig
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Association of National Advertisers
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Avrim Lazar and Associates
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Books on Demand GmbH <Norderstedt>
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Chambre de commerce et d'industrie de Paris
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Consumer Research Institute, inc.
1
European Advertising Academy
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <Veranstaltung> <14., 2015, London>
1
ICORIA <Veranstaltung> <15., 2016, Ljubljana>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Media-Micro-Census GmbH <Frankfurt, Main>
1
NetLibrary, Inc
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Study on the consumer judgment of advertising
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Journal of business research : JBR
210
International journal of advertising : the review of marketing communications
187
Journal of marketing communications
155
International journal of advertising : the quarterly review of marketing communications
114
Journal of retailing and consumer services
102
Journal of promotion management : innovations in planning and applied research
90
Journal of promotion management : JPM
86
Psychology & marketing
79
International journal of internet marketing and advertising : IJIMA
66
Journal of advertising research
66
Marketing science
63
The journal of product & brand management
50
Marketing letters : a journal of research in marketing
48
Journal of advertising : official publication of the American Academy of Advertising
46
Journal of current issues and research in advertising : JCIRA
44
Asia Pacific journal of marketing and logistics
43
European journal of marketing : EJM
42
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
42
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Journal of marketing research : JMR
41
Journal of current issues and research in advertising
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Health marketing quarterly
37
The journal of brand management : an international journal
36
European journal of marketing
34
Marketing intelligence & planning
34
Journal of international consumer marketing
33
International journal of consumer studies
29
Journal of marketing
28
Young consumers : insight and ideas for responsible marketers
27
The journal of consumer marketing
26
International journal of sports marketing & sponsorship
25
Marketing : ZFP ; journal of research and management
25
Journal of global marketing
24
Cogent business & management
23
International journal of hospitality management
23
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of marketing research
23
International review on public and non-profit marketing
21
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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1
Investigating the quality of online advertisement : a model of evaluation criteria
Tsironis, Loukas K.
- In:
International journal of decision sciences, risk and …
9
(
2020
)
4
,
pp. 261-284
Persistent link: https://www.econbiz.de/10012507888
Saved in:
2
Do word-of-mouth and quality have the same influence in choosing a doctor online? : a study from elaboration likelihood model perspective
Wu, Juhua
;
Chen, Wanqi
;
Tao, Lei
;
Liu, Qian
- In:
Journal of information & knowledge management : JIKM
23
(
2024
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014535209
Saved in:
3
The impact of brand strength on satisfaction, loxaltry and WOM : an empirical examination in the higher education sector
Casidy, Riza
;
Wymer, Walter
- In:
The journal of brand management : an international journal
22
(
2015
)
2
,
pp. 117-135
Persistent link: https://www.econbiz.de/10011288584
Saved in:
4
The truth hurts : how customers may lose from honest advertising
Kopalle, Praveen K.
;
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 251-262
Persistent link: https://www.econbiz.de/10011398534
Saved in:
5
Does advertising exposure prior to customer satisfaction survey enhance customer satisfaction ratings?
Lee, Eun Young
;
Park, Chan Su
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 513-523
Persistent link: https://www.econbiz.de/10011399098
Saved in:
6
Delighting consumers click by click : antecedents and effects of delight online
Bartl, Christopher
;
Gouthier, Matthias H. J.
;
Lenker, Markus
- In:
Journal of service research : JSR
16
(
2013
)
3
,
pp. 386-399
Persistent link: https://www.econbiz.de/10009782120
Saved in:
7
Factors influencing customer satisfaction towards beauty product in Kathmandu
Pokhrel, Lelina
- In:
Nepalese journal of finance : a publication of Uniglobe …
7
(
2020
)
3
,
pp. 91-101
Persistent link: https://www.econbiz.de/10014494259
Saved in:
8
Time orientation and attitudes toward advertising in a high-context culture : an empirical study of Macau
Kaynak, Erdener
;
Kara, Ali
;
Chow, Clement S. F.
- In:
Journal of Asia Pacific business
14
(
2013
)
2
,
pp. 88-106
Persistent link: https://www.econbiz.de/10009754677
Saved in:
9
Using the power of Word-Of-Mouth to leverage the effect of marketing activities on consumer responses
Martensen, Anne
;
Mouritsen, Jan
- In:
Total quality management & business excellence : an …
27
(
2016
)
7/8
,
pp. 927-943
Persistent link: https://www.econbiz.de/10011581296
Saved in:
10
When celebrities count : power distance beliefs and celebrity endorsements
Winterich, Karen Page
;
Gangwar, Manish
;
Grewal, Rajdeep
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 70-86
Persistent link: https://www.econbiz.de/10011850417
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