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When I feel invaded, I will avoid it : the effect of advertising invasiveness on consumers’ avoidance of social media advertising
Niu, Xingchen; Wang, Xuequn; Liu, Zilong - In: Journal of retailing and consumer services 58 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012431592
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The effects of visually primed pharmaceutical advertising disclosure on attitudes and perceived CSR practices
Wang, Alex - In: International journal of pharmaceutical and healthcare … 5 (2011) 2, pp. 99-117
Persistent link: https://www.econbiz.de/10009241541
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Branding over internet and TV advertising
Wang, Alex - In: Journal of promotion management : JPM 17 (2011) 3, pp. 275-290
Persistent link: https://www.econbiz.de/10009316334
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The visual priming effect of credit card advertising disclosure
Wang, Alex - In: International journal of disclosure and governance 9 (2012) 4, pp. 348-363
Persistent link: https://www.econbiz.de/10010219938
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The contextual relevance effect on financial advertising
Wang, Alex - In: Journal of financial services marketing : JFSM 16 (2011/12) 1, pp. 50-64
Persistent link: https://www.econbiz.de/10009161435
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The effects of audio-visual and visual-only cues on consumers' responses to co-branded advertising
Wang, Alex; Muehling, Darrel D. - In: Journal of marketing communications 16 (2010) 5, pp. 307-324
Persistent link: https://www.econbiz.de/10008695767
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The moderating influence of brand statues and source confirmation on third-party endorsement effects in advertising
Wang, Alex; Muehling, Darrel D. - In: International journal of advertising : the quarterly … 31 (2012) 3, pp. 605-622
Persistent link: https://www.econbiz.de/10009581782