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Advertising effects
Consumer behaviour
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Liu, Fang
4
Zhang, Hongxia
3
Gao, Zhihong
2
Kanso, Ali
2
Chen, Huan
1
Cheng, Hong
1
Dai, Tingting
1
Fang Liu
1
LeBlanc, H. Paul
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Lee, Julie Anne
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Li, Jianyao
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Li, Sherry F.
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Lin, En-ying
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Liu, Ruining
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Miao, Pan
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Nelson, Richard
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Sun, Jin
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Yu, Mingzhou
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Zhang, Xuan
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Zhang, Yong
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Asia Pacific journal of marketing and logistics
1
International journal of advertising : the review of marketing communications
1
International marketing review
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
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The journal of brand management : an international journal
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ECONIS (ZBW)
9
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1
Consumer attitudes toward advertising in the digital age : a China-United States comparative study
Gao, Zhihong
;
Zhang, Hongxia
;
Li, Sherry F.
- In:
Journal of current issues and research in advertising : …
35
(
2014
)
1
,
pp. 12-28
Persistent link: https://www.econbiz.de/10010383168
Saved in:
2
A comparative study of Chinese and US consumers' attitudes toward advertising regulation
Gao, Zhihong
;
Zhang, Hongxia
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
1
,
pp. 72-90
Persistent link: https://www.econbiz.de/10008905959
Saved in:
3
Warmth effect in advertising : the effect of male endorsers' warmth on brand attitude
Zhang, Hongxia
;
Zheng, Xiaoying
;
Zhang, Xuan
- In:
International journal of advertising : the review of …
39
(
2020
)
8
,
pp. 1228-1251
Persistent link: https://www.econbiz.de/10012395653
Saved in:
4
Self or others? : the interaction effect between benefit appeals and message sidedness on green consumption
Sun, Jin
;
Liu, Ruining
;
Miao, Pan
-
2025
Persistent link: https://www.econbiz.de/10015396290
Saved in:
5
"See me or not, I am there" : Chinese white-collar moviegoers’ interpretation of product placements in Chinese commercial movies
Chen, Huan
;
Lin, En-ying
;
Liu, Fang
;
Dai, Tingting
- In:
Journal of promotion management : JPM
19
(
2013
)
5
,
pp. 507-533
Persistent link: https://www.econbiz.de/10010233299
Saved in:
6
Improving the media mix : how promotional products enhance advertising impact
Liu, Fang
;
LeBlanc, H. Paul
;
Kanso, Ali
;
Nelson, Richard
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 577-596
Persistent link: https://www.econbiz.de/10014454796
Saved in:
7
Culture, perceived value, and advertising acceptance : a cross-cultural study on mobile advertising
Liu, Fang
;
Kanso, Ali
;
Zhang, Yong
;
Olaru, Doina
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 1028-1058
Persistent link: https://www.econbiz.de/10012179089
Saved in:
8
Consumers' responses to negative publicity : the influence of culture on information search and negative word-of-mouth
Yu, Mingzhou
;
Liu, Fang
;
Lee, Julie Anne
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10012060054
Saved in:
9
Consumer responses to sex appeal advertising : a cross-cultural study
Fang Liu
;
Cheng, Hong
;
Li, Jianyao
- In:
International marketing review
26
(
2009
)
4/5
,
pp. 501-520
Persistent link: https://www.econbiz.de/10009523104
Saved in:
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