Narrow search
Showing 1 - 4 of 4
Cover Image
Goal orientation and comparative valience in persuasion
Chang, Chung-Chau; Chou, Yu-Jen - In: Journal of advertising : official publication of the … 37 (2008) 1, pp. 73-87
Persistent link: https://www.econbiz.de/10003708169
Cover Image
Where to place online advertisements? : the commercialization congruence between online advertising and web site context
Hsieh, Ai-Yun; Lo, Shao-Kang; Chiu, Yu-Ping - In: Journal of electronic commerce research : JECR 17 (2016) 1, pp. 36-46
Persistent link: https://www.econbiz.de/10011452227
Cover Image
Keyword advertising is not what you think : clicking and eye movement behaviors on keyword advertising
Lo, Shao-Kang; Hsieh, Ai-Yun; Chiu, Yu-Ping - In: Electronic commerce research and applications 13 (2014) 4, pp. 221-228
Persistent link: https://www.econbiz.de/10011348321
Cover Image
Carefulness matters : consumer responses to short message service advertising
Tseng, Fan-Chen; Teng, Ching-I - In: International journal of electronic commerce : IJEC 20 (2015/2016) 4, pp. 525-550
Persistent link: https://www.econbiz.de/10011550943