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Advertising effects
Consumer behaviour
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Tourism management : research, policies, practice
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ECONIS (ZBW)
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"Seeing" the social roles of brands : how physical positioning influences brand evaluation
Huang, Xun Irene
;
Li, Xiuping
;
Zhang, Meng
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
4
,
pp. 509-514
Persistent link: https://www.econbiz.de/10010210165
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2
Choosing to discover the unknown : the effects of choice on user attention to online video advertising
Luo, Cheng
;
Jiang, Zhenhui
;
Li, Xiuping
;
Yi, Cheng
; …
- In:
Management science : journal of the Institute for …
70
(
2024
)
10
,
pp. 6983-7003
Persistent link: https://www.econbiz.de/10015142204
Saved in:
3
Judging product effectiveness from perceived spatial proximity
Chae, Boyoun
;
Li, Xiuping
;
Zhu, Rui Juliet
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
2
,
pp. 317-335
Persistent link: https://www.econbiz.de/10009786434
Saved in:
4
Message framing and regulatory focus effects on destination image formation
Zhang, Meng
;
Zhang, Guang-yu
;
Gursoy, Dogan
;
Fu, Xiao-rong
- In:
Tourism management : research, policies, practice
69
(
2018
),
pp. 397-407
Persistent link: https://www.econbiz.de/10011903546
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