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Advertising effects
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Advertising and violence : concepts and perspectives
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Television commercial violence potential effects on children
Brocato, E. Deanne
;
Gentile, Douglas A.
;
Laczniak, …
- In:
Journal of advertising : official publication of the …
39
(
2010
)
4
,
pp. 95-107
Persistent link: https://www.econbiz.de/10008860325
Saved in:
2
Television commercial violence : potential effects on children
Brocato, E. Deanne
;
Gentile, Douglas
;
Laczniak, Russell N.
- In:
Advertising and violence : concepts and perspectives
,
(pp. 161-178)
.
2015
Persistent link: https://www.econbiz.de/10010498508
Saved in:
3
The role of medium content and ad format congruity in influencing advertising outcomes
Bishop, Melissa M.
;
Brocato, E. Deanne
;
Vijayalakshmi, …
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 371-384
Persistent link: https://www.econbiz.de/10011743979
Saved in:
4
Native advertising effectiveness : the role of congruence and consumer annoyance on clicks, bounces, and visits
LaBrecque, Alexander C.
;
Voorhees, Clay M.
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
6
,
pp. 1692-1712
Persistent link: https://www.econbiz.de/10015192953
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