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It's time to close the experimentation gap in advertising : confronting myths surrounding ad testing
Campbell, Colin L.; Runge, Julian; Bates, Kenneth; … - In: Business horizons 65 (2022) 4, pp. 437-446
Persistent link: https://www.econbiz.de/10013325843
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Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Campbell, Colin; Pitt, Leyland F.; Parent, Michael; … - In: Journal of advertising research 51 (2011) 1, pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
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Understanding consumer conversations around ads in a Web 2.0 world
Campbell, Colin; Pitt, Leyland F.; Parent, Michael; … - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 87-102
Persistent link: https://www.econbiz.de/10009009158
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Good native advertising isn’t a secret
Campbell, Colin L.; Marks, Lawrence J. - In: Business horizons 58 (2015) 6, pp. 599-606
Persistent link: https://www.econbiz.de/10011392828
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The role of a companion banner and sponsorship transparency in recognizing and evaluating article-style native advertising
Campbell, Colin L.; Evans, Nathaniel J. - In: Journal of interactive marketing : a quarterly … 43 (2018), pp. 17-32
Persistent link: https://www.econbiz.de/10011920045
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More than meets the eye : the functional components underlying influencer marketing
Campbell, Colin L.; Farrell, Justine Rapp - In: Business horizons 63 (2020) 4, pp. 469-479
Persistent link: https://www.econbiz.de/10012287569
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Strategies for creating successful soundless video advertisements : speaking volumes through silence
Campbell, Colin L.; Pearson, Erin - In: Journal of advertising research 59 (2019) 1, pp. 85-98
Persistent link: https://www.econbiz.de/10012007146
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"Unprecedented," "extraordinary," and "we're all in this together" : does advertising really need to be so tedious in challenging times?
Demsar, Vlad; Sands, Sean; Campbell, Colin L.; Pitt, … - In: Business horizons 64 (2021) 4, pp. 415-424
Persistent link: https://www.econbiz.de/10012590326
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The challenges native advertising poses : exploring potential Federal Trade Commission responses and identifying research needs
Campbell, Colin L.; Grimm, Pamela E. - In: Journal of public policy & marketing 38 (2019) 1, pp. 110-123
Persistent link: https://www.econbiz.de/10012534216
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Navigating the future of influencer advertising : consolidating what is known and identifying new research directions : introduction
Rosengren, Sara; Campbell, Colin L. - In: Journal of advertising 50 (2021) 5, pp. 505-509
Persistent link: https://www.econbiz.de/10012802319