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Feelings of uncertainty and powerlessness from Covid-19 : implications for advertising appeals in the restaurant industry
Yang, Bi; Hwang, Yoo Hee; Mattila, Anna S. - In: International journal of hospitality management 97 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012820054
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The role of dialecticism and reviewer expertise in consumer responses to mixed reviews
Hwang, Yoo Hee; Choi, Sungwoo; Mattila, Anna S. - In: International journal of hospitality management 69 (2018), pp. 49-55
Persistent link: https://www.econbiz.de/10011821819
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When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon; Hwang, Yoo Hee; Gim, Jaehee; Cheng, Yuqiao - In: International journal of hospitality management 116 (2024), pp. 1-9
Persistent link: https://www.econbiz.de/10014457796