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~subject:"Advertising effects"
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Advertising effects
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Sport management review
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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Signals and cues : LGBT inclusive advertising and consumer attraction
Cunningham, George B.
;
Melton, E. Nicole
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
1
,
pp. 37-46
Persistent link: https://www.econbiz.de/10010355393
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Female athlete endorsers : determinants of effectiveness
Fink, Janet S.
;
Parker, Heidi M.
;
Cunningham, George B.
; …
- In:
Sport management review
15
(
2012
)
1
,
pp. 13-22
Persistent link: https://www.econbiz.de/10009517341
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