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Consumers' responses to native vs. banner advertising : moderation of persuasion knowledge on interaction effects of ad type and placement type
Kim, Seunghyun; Youn, Seounmi; Yoon, Doyle - In: International journal of advertising : the review of … 38 (2019) 2, pp. 207-236
Persistent link: https://www.econbiz.de/10012200228
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Newsfeed native advertising on Facebook : young millennials' knowledge, pet peeves, reactance and ad avoidance
Youn, Seounmi; Kim, Seunghyun - In: International journal of advertising : the review of … 38 (2019) 5, pp. 651-683
Persistent link: https://www.econbiz.de/10012200311
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Exploring textual modes, imagery and claims in B to B and B to C print advertising
Gilliam, David A.; Muñoz, Justin R.; Jiménez, Fernando R. - In: Journal of business-to-business marketing 28 (2021) 3, pp. 223-245
Persistent link: https://www.econbiz.de/10012802184