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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
12
Konsumentenverhalten
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USA
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United States
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Brand management
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Markenführung
6
Brand
5
Markenartikel
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Brand alliances
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Brand image
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Markenimage
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Strategic alliance
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Strategische Allianz
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Erfolgsfaktor
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New product development
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Produktentwicklung
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Strategic alliances
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Success factor
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Advertising
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Brand architecture
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Brand equity
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Classification
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Classification schemes
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Co-production
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Continuous improvement
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Corporate reputation
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Diversification
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Einzelhandel
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Firmenimage
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Inter-firm cooperation
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Logical partitioning
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Markenarchitektur
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Market research
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Mass customization
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Messung
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Product innovation
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Retail trade
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Unternehmenskooperation
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Voss, Kevin E.
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Li, Ying Ying
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Song, Young Ok Sunny
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Journal of business research : JBR
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Journal of current issues and research in advertising : JCIRA
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ECONIS (ZBW)
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Using humor in conjunction with negative consequences in advertising
Voss, Kevin E.
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 25-39
Persistent link: https://www.econbiz.de/10003929288
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2
Competing cues in brand alliance advertisements
Voss, Kevin E.
;
Li, Ying Ying
;
Song, Young Ok Sunny
- In:
Journal of business research : JBR
149
(
2022
),
pp. 476-493
Persistent link: https://www.econbiz.de/10013325634
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