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ECONIS (ZBW)
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Can a commercially oriented brand be authentic? : a preliminary study of the effects of a pro-business attitude on consumer-based brand authenticity
Pace, Stefano
- In:
The journal of applied business research
31
(
2015
)
3
,
pp. 1167-1177
Persistent link: https://www.econbiz.de/10011304702
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The effects of social media on brand attitude and WOM during a brand crisis : evidences from the Barilla case
Pace, Stefano
;
Balboni, Bernardo
;
Gistri, Giacomo
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10011706457
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