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Product placement in old and new media : examining the evidence for concern

Eagle, Lynne C.; Dahl, Stephan - In: Journal of business ethics : JOBE 147 (2018) 3, pp. 605-618

Persistent link: https://www.econbiz.de/10011798901

"Tax" and "fee" frames in green advertisements : the influence of self-transcendence in reusable bag usage

Muralidharan, Sidharth; Sheehan, Kim Bartel - In: Journal of promotion management : JPM 23 (2017) 6, pp. 851-871

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This ad is for you : targeting and the effect of alcohol advertising on youth drinking

Molloy, Eamon - In: Health economics 25 (2016) 2, pp. 148-164

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How do advertised brands benefit from private labels? : an application of rational expectations models

Chen, Guan-ru - In: Applied economics 46 (2014) 22/24, pp. 2891-2902

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Cigarette advertising and public health

Meyer, Wilhelm - In: Jahrbücher für Nationalökonomie und Statistik 224 (2004) 1/2, pp. 135-151

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Advertising, alcohol content and demand for alcoholic beverages : a system approach

Holm, Pasi - 1989

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The influence of alcohol on advertising perception and recall during a sports viewing experience

Ellert, Guido; Schafmeister, Guido; Mueller, Florian; … - In: European Sport management quarterly : ESMQ 14 (2014) 2, pp. 153-170

Persistent link: https://www.econbiz.de/10010376554

Measuring the impact of branded alcohol advertising and price on brand versus segment consumption

Terblanche-Smit, Marlize; Du Preez, Ronel; Van der … - In: International business and economics research journal 13 (2014) 6, pp. 1515-1523

Persistent link: https://www.econbiz.de/10011281037

Effect of alcohol ad content regulations on young people : a multi-method study

Diouf, Jacques François; Lacoste-Badie, Sophie; … - In: Journal of social marketing : JSOCM 13 (2023) 2, pp. 323-339

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Non-comparative and comparative advertising in oligopolistic markets

Alipranti, Maria; Mitrokostas, Evangelos; Petrakēs, … - 2016

We study firms' advertising strategies in an oligopolistic market in which both non-comparative and comparative … advertising are present. We show that in equilibrium firms mix over the two types of advertising, with the intensity of … comparative advertising exceeding that of non-comparative advertising; moreover, that the intensity of comparative increases …

Persistent link: https://www.econbiz.de/10011552293