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Segmentation in social marketing : insights from the European Union's multi-country, antismoking campaign
Walsh, Gianfranco; Hassan, Louise M.; Shiu, Edward; … - In: European journal of marketing : EJM 44 (2010) 7/8, pp. 1140-1164
Persistent link: https://www.econbiz.de/10008650635
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Cross-national advertising and behavioral intentions : a multilevel analysis
Walsh, Gianfranco; Shiu, Edward; Hassan, Louise M. - In: Journal of international marketing 22 (2014) 1, pp. 77-97
Persistent link: https://www.econbiz.de/10010348915
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Examining the effect of group prototypes and divergent strength of identification on the effectiveness of identity appeals
McGowan, Miriam; Hassan, Louise; Shiu, Edward - In: European journal of marketing 56 (2022) 3, pp. 817-839
Persistent link: https://www.econbiz.de/10013173449
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"Shockvertising": an exploratory investigation into attitudinal variations and emotional reactions to shock advertising
Parry, Sara; Jones, Rosalind; Stern, Philip; Robinson, … - In: Journal of consumer behaviour : an international … 12 (2013) 2, pp. 112-121
Persistent link: https://www.econbiz.de/10009738783
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Special issue : Challenges to attitude and behaviour change through persuasion
Hassan, Louise M. (contributor) - 2013
Persistent link: https://www.econbiz.de/10009738779
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Challenges to attitude and behaviour change through persuasion
Hassan, Louise M.; Michaelidou, Nina - In: Journal of consumer behaviour : an international … 12 (2013) 2, pp. 91-92
Persistent link: https://www.econbiz.de/10009738788