Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Does MTV really do a good job...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
Consumer behaviour
14
Konsumentenverhalten
11
Brand
8
Markenartikel
8
Brand image
7
Designation of origin
7
Herkunftsbezeichnung
7
Markenimage
7
Brand management
6
Country of origin
6
Markenführung
6
International marketing
5
Internationales Marketing
5
USA
4
United States
4
Corporate social responsibility
3
Auslandsaufenthalt
2
Brand origin recognition accuracy
2
Corporate Social Responsibility
2
Country equity
2
Croatia
2
Cross-cultural management
2
Cultural identity
2
Einzelhandel
2
Expatriate assignment
2
Food
2
Global branding
2
Global identity
2
Information avoidance
2
Interkulturelles Management
2
Kroatien
2
Kulturelle Identität
2
Lebensmittel
2
Multinationales Unternehmen
2
Personality psychology
2
Persönlichkeitspsychologie
2
Premium brands
2
Price transparency
2
Retail trade
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Zdravkovic, Srdan
2
Choi, Yung Kyun
1
Milakovic, Ivana Kursan
1
Miocevic, Dario
1
Till, Brian
1
Yoon, Hye Jin
1
Yoon, Sukki
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Enhancing brand image via sponsorship : strength of association effects
Zdravkovic, Srdan
;
Till, Brian
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 113-132
Persistent link: https://www.econbiz.de/10009510690
Saved in:
2
Comedic violence in advertising : cultural third-person effects among U.S., Korean, and Croatian consumers
Yoon, Hye Jin
;
Yoon, Sukki
;
Zdravkovic, Srdan
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1047-1072
Persistent link: https://www.econbiz.de/10012650622
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
