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Advertising effects
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Location-based mobile advertisements and gender targeting
Banerjee, Syagnik
;
Dholakia, Ruby R.
- In:
Journal of research in interactive marketing : …
6
(
2012
)
3
,
pp. 198-214
Persistent link: https://www.econbiz.de/10009666646
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