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ECONIS (ZBW)
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Thank you for not smoking : a multi-method investigation to understand the effect of anti-smoking warnings in television programs
Khandeparkar, Kapil
;
Motiani, Manoj
;
Sharma, Amalesh
- In:
Journal of business research : JBR
128
(
2021
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012494472
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Role of culture in celebrity endorsement : brand endorsement by celebrities in the Indian context
Abhishek
;
Sahay, Arvind
- In:
International journal of Indian culture and business …
13
(
2016
)
3
,
pp. 394-413
Persistent link: https://www.econbiz.de/10011665101
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3
Shradhanjali.com : new address for memories of our ancestors
Ghura, Amarpreet Singh
;
Abhishek
- In:
Vision : the journal of business perspective
21
(
2017
)
3
,
pp. 323-329
Persistent link: https://www.econbiz.de/10011833433
Saved in:
4
Role of culture in celebrity endorsement : Brand endorsement by celebrities in Indian context ; a review, synthesis and research propositions
Abhishek
;
Sahay, Arvind
-
2013
Persistent link: https://www.econbiz.de/10009781329
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